6 Tips to Recession-Proof Your Marketing Strategy
Ahoy Matey: give heed to storms ahead! Economists predict that we’re due for a recession in 2023. We’re already seeing it in inflation… Is your brand prepared? It’s overwhelming, no doubt. With the pandemic and now an economic downturn–you either sink or swim. In our trusted guide, we share six tips that will help you stay ahead of the game and avoid common pitfalls other businesses may fall into. Bulletproof your marketing strategy and team with action items that will benefit you in the long run. We wish you smooth sailings ahead. “We cannot direct the wind, but we can adjust the sails” Dolly Parton Why You Need It Run a Tight Ship Explore our tried-and-true practical tips and implement them. We also provide recent studies and additional reading sources to keep you informed. All Hands on Deck Whether it is budgeting or delegating tasks, this guide will come in handy for Marketing, Sales and other teams as well. Weather Every Storm Follow this guide and evaluate your marketing strategy. You’ll be in better shape than ever to handle challenges left and right. Don’t just survive, but thrive! Recession Proof Your Strategy Today. Download Now
Holiday Marketing Guide
When it’s time for people to shop till they drop, it’s time for you market! Between September and December, there are so many holidays that you can build sales campaigns around. It’s one of the crazy busiest seasons for brands – are you prepared? Now is the time to boost your marketing efforts. With clients in various industries, we, as an ad agency, know that it’s one of the year’s busiest and most lucrative months. That’s why we wanted to create this guide—to help you make your holiday marketing campaign a success too! We’ve broken this resource into four parts: trends, recommended marketing channels, actional tips, and additional reading! Create a holly, jolly marketing season with your brand and give people something worth celebrating now! Why You Need It Build an Effective Strategy Ever wondered what the best channels to run to target people at the top, middle, or bottom of the funnel are? Our guide walks you through the most effective digital channels for each stage. Determine Appropriate Metrics We highlight the Key Performance Indicators (KPIs) you should track in different areas of the customer journey. Knowing the right metrics to measure will give insight for optimizations! Reach & Convert More Audiences Follow our recommendations, and you’ll set your campaign objectives more accurately, reaching the audiences that are most likely to convert. It’ll make your ads actionable. The Early Bird Gets The Worm. Get your Holiday Marketing Guide today. Download Now
Blueprint for a High Converting Landing Page
You need this blueprint. Here’s why. A properly structured landing page is the cornerstone of successful digital marketing. Your offer may be stellar and your programmatic advertising might be optimized masterpieces, but without a properly structured landing page, your conversion rates are going to suffer. Your landing page layout needs to be flawless. A great landing page grabs the attention of visitors and persuades them to complete a conversion. This blueprint will show you how to create a winning landing page with these nine simple landing page tips. What will be covered Headline What you need to create an eye-catching headline. Hero Image/Video How and what kinds of visuals will help you convert the most. Lead Form What you need for a lead form to start generating leads. Page Fold Where do users spend most of their time and how to capitalise on the page real estate. Unique Selling Proposition Why it’s important in include your special offer, and what makes you different from all the rest. Benefits Understand the best way to position your offer to sell the user. Call to Action Learn what will make your call to action successful and where to position it. Description How to structure your description in a way that makes it clear. People will know exactly what they are getting. Social Proof + Trust Elements Learn what kind of trust elements are the most successful and how to use them. Blueprint for a high converting landing page Download Now
The Advertising Funnel
Are you maximizing the potential of your digital ad strategy? Ever wonder if Facebook is the best channel for your brand to drive leads? What about Youtube? Fret not. No matter your business size, industry, or ad budget, our guide is here to help you create a more measurable and effective ad strategy. The Advertising Funnel is the visualization of how audiences turn into leads and then into customers. The visual funnel is top-down, starts wide, and narrows down like an upside-down cylinder. Our guide breaks down how digital advertising fits in each stage of the customer journey – so you can set clear objectives, drive tangible results, and connect with your audience every step of the way. Why You Need It Build an Effective Strategy Ever wondered what the best channels to run to target people at the top, middle, or bottom of the funnel are? Our guide walks you through the most effective digital channels for each stage. Determine Appropriate Metrics We highlight the Key Performance Indicators (KPIs) you should track in different areas of the customer journey. Knowing the right metrics to measure will give insight for optimizations! Reach & Convert More Audiences Follow our recommendations, and you’ll set your campaign objectives more accurately, reaching the audiences that are most likely to convert. It’ll make your ads actionable. The Advertising Funnel Guide Download Now