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Author: Kedet

Great Examples of Holiday Ads

holiday shoot of gifts and a puppy

T’is the season to eat, drink and be merry. To get you into the mood for inspiration, we’ve put together our list of favorite holiday ads and campaigns. As part of our “Great Ad Examples” series, we explore the creme de la crop of ads around the biggest days of the year to build a campaign. You can find our favorite ads for the following days: Valentine’s Day Mother’s Day Father’s Day And just like these, they will be living documents as we will continue to update these every year. Without further ado, let’s jump right in and admire some great brands and ads! Editor’s Note: This blog will serve as a living document. We will be updating it each year with more holiday ads we think are neat! John Lewis This British department store brand always knocks their Christmas ads out of the park each year. They always find a great way to tie in some of their products and tie in a touching element for the holiday season. The storyline started off humorous and you’re not quite sure where the video was going and bam, at the end, it hits you in all the feels. ASDA The Brits set the bar really high for holiday ads! The British supermarket chain, ASDA, brilliantly and seamlessly weaved in Will Farrell’s character from “Elf” interacting with various staff members in one of their locations. This rotoscoping was brilliant and put a smile on our faces! https://youtu.be/M5jRB0wmjb8?si=TzY5-oeG5_HpWkQe In 2023, ASDA borrowed some star power for their holiday ad. This time, with Michael Bublé! The singer’s rich voice and his classic Christmas albums make him a staple celebrity to associate with the holiday season, so they got to have some fun with this little skit! https://youtu.be/9903IpCC1CA?si=I-p-jvBD9PRXlGJZ Etsy Etsy is the go-to online marketplace for shoppers and creators alike. For those with a creative flair, it’s also an incredible platform to earn by selling on Etsy, offering a chance to turn handmade goods or unique designs into income. They weaved together different characters from around the world traveling back home to visit a loved one and giving them unique, meaningful gifts curated from Etsy. Colour us jealous – that custom snow globe is awesome! The message is clear: no matter your budget or who you are, you can find handcrafted gifts on Etsy to make this holidays a memorable one! https://youtu.be/m0HLfvbyejU?si=btVBV1xX_jDVwPmp Samsung Samsung goes the literal route. With a sweet story of two friends being brought together by using the new function, “Quick Share” (their version of “AirDrop”) on Samsung devices. That’s the holiday spirit. Sharing and caring…and obviously for brands, selling! https://youtu.be/ugeTa56OVAs?si=aG1Uz3Bln_-s-vvG Coca Cola Coca-Cola or Pepsi? It’s always been a debate, but hey, we’re not here to debate. We chose an example of each brand, and these ads are polar opposites, but both embody some holiday fun. There is no doubt Coca-Cola’s branding and product are iconic. They’ve been around since the 1890s! This vintage ad from the 1940s aged pretty well! Santa is caught red-handed, not for cookies and milk, but for a nice, cold bottle of coke! It embodies the childlike charm of the existence of Santa Clause and gives the audience a good chuckle because we know how refreshing a bottle of pop is when you’re craving it. Because of the intimate setting at home, it’s also sending the message that Cokes should be a staple in your fridge. Do you think Santa would go for a Coke Zero in 2021? Pepsi Pepsi has always gone big with celebrity endorsement and awesome commercials. The Britney, Beyonce, and Pink ad singing “We Will Rock You” as gladiators in an arena will always be iconic. Pepsi believes in star power, as they chose Cardi B to be their partner in 2019.   First featuring alongside Steve Carell in a Superbowl commercial, she was the star of this holiday advert in 2019. This specific ad was to promote their holiday season campaign of gifting cash prizes forward. This is definitely a more modern take, as Cardi struts her way through the Elves’ workshop, instructing them how to twerk (less hands, more hips)! We especially loved the “Time to make it rain, deer!” pun and Cardi flying off in a sportscar as her sleigh. Or you can say, slayyy! Google Assistant We love a blast from the past! Stir up all the Christmas feels with Macaulay Culkin reenacting iconic scenes from Home Alone. Google cleverly worked its way throughout the McAllister home, highlighting their smart home features that made Kevin’s experience at home alone a lot cozier and a lot less chaotic. Studies show that nostalgia creates a sense of connectedness, which reduces people’s desire for money. That means if you play into nostalgia, people are more likely to make emotionally-driven purchases! Chase Bank Speaking of nostalgia, Chase Bank also knows Home Alone’s power on people who grew up with it. The bank doubled the star power in their video ad with Catherine O’Hara (Kevin’s mom in Home Alone) reciting her iconic line from the movie and Kevin Hart popping out as himself! Starbucks Being in the advertising industry, we love seeing big brands develop creative ways to drive brand awareness and sales. A great example of this is Starbucks. They first roll out a holiday specialty drink for the holidays: this year, it’s the Sugar Cookie Latte. The exclusivity of it being tied to this year and the holidays already give it popularity. But pair it up with festive-colored cups, then every customer is a walking billboard!  In 2021, they launched a limited edition, reusable red cup that is free, only on November 18th. This is part of their mission to reduce single-use cup waste by 50% by 2030. Now, that’s an initiative that consumers can get behind! We also like the fun that Starbucks has with its ads. Simple, creative, and spreading holiday cheer. Amazon This ad came out in 2021. It perfectly encapsulates the sense of burnout and anxiety many of us

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