Search Advertising

Articles covering all things digital marketing and programmatic

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7 types of marketing attribution models (+ how each works)

July 8, 2025

Programmatic advertising for ecommerce: 10 key benefits (2025)

May 23, 2025

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A Guide to the Travel Customer Journey

September 14, 2024

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Programmatic Digital Advertising: Frequently Asked Questions (FAQS)

February 23, 2024

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Microsoft Bing Ads vs Google Ads

July 16, 2023

Google Ad Changes You Should Know About

February 18, 2023

How to Optimize Your Content to Match Search Intent

December 13, 2022

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First Party Data and Advertising: How Does It Work?

March 7, 2022

Programmatic 101