Real estate wins are decided by buyer quality, not volume
War Room helped Concord Pacific reach qualified, high-intent audiences across Canada’s most competitive housing markets.
“As sales started to slow we looked to War Room to help provide our sales team with qualified leads.”
— DONNA AN, CONCORD PACIFIC
Concord Pacific is Canada’s largest master-planned community builder. They partnered with War Room to elevate its digital advertising efforts. Concord Pacific aimed to increase lead generation and conversion rates across their campaigns. We’ve worked with them on various campaigns across Canada, some highlights include: Brentwood, Park George, Park Boulevard, Galleria, The ARC, and more.
47%
Lower Cost-Per-Acquisition (CPA) Than Industry Average
For Google Search ads, we achieved a CPA average of $72.44, which is 47% lower than the real estate industry benchmark of $116.61.
28%
Above Ad Click Goal
for Richmond Galleria
For Richmond Galleria, we achieved 28% more ad clicks than the campaign goal, and generated 323 leads in a span of a month.
1,272
Leads Generated in 3 Months
for Park George Campaign
We achieved 772 website conversions and 500 lead form submissions for the Park George campaign in a span of 3 months.
Huddle up: Here’s how we did it
Objectives:
Planning for performance
Concord Pacific wanted to enhance the performance of their digital advertising efforts, with a primary focus on increasing lead generation and improving conversion rates. Through a series of campaigns deployed across markets throughout Canada, the goal was to drive higher-quality traffic and deliver measurable growth aligned with Concord Pacific’s business objectives.
Challenges:
Laying the foundation
In the highly competitive real estate market, Concord Pacific needed to stand out and efficiently attract potential buyers for their diverse property offerings.
Strategy: From blueprint to reality
War Room implemented a multi-channel, programmatic strategy utilizing Kedet™, our proprietary ad platform. We integrated hyper-targeted audience segmentation across display, Facebook, and Instagram ads to reach potential buyers at various stages of the funnel. Each campaign was meticulously optimized for specific geographic locations, including Vancouver, Surrey, and Burnaby, based on regional engagement data.
Google PPC Ads
We ran Display ads to build brand awareness and Search ads to capture active renters and homebuyers (dependent on project), ensuring we covered every stage of the customer journey.
Facebook
Lead Ads
Deployed carousel and video ads, which effectively targeted diverse demographic segments.
Instagram
Lead Ads
Employed both static and carousel formats, driving substantial engagement and reducing CPA in key markets.
Real-Time
Optimizations
Our team consistently monitored performance, adjusting budgets and targeting based on real-time data to ensure peak efficiency.
“War Room achieved conversion rates exceeding our expectations and even the industry averages!”
— DONNA AN, CONCORD PACIFIC
WHAT WE LEARNED
Strong foundations,
lasting results
War Room’s data-driven strategy empowered Concord Pacific to outperform in a competitive market. Our approach led to:
◆ Significant improvements in conversion rates
◆ Reduced CPA
◆ Substantial growth in overall traffic
These results showcase the power of a finely-tuned digital advertising campaigns.