PAID MEDIA BENCHMARK REPORT
Know what
good looks like.
See how paid media performs across channels, industries, and markets. Explore benchmarks for CTR, CPC, CPM, and more, and get the context you need to set smarter performance targets.
We help you turn your ad exposure into measurable foot traffic and accountable growth.
WHY THIS MATTERS
Performance without a target is just a number.
Your metrics tell you what happened. Benchmarks tell you how you measure up.
A 1% CTR. A $10 CPC. A $15 CPM. Good? Bad? About average? It depends.
Channel, industry, market, and timing can all change what good performance looks like. Our Industry Benchmark Dashboard gives your numbers a meaningful point of reference, so you can see where performance is landing and make smarter decisions about where to aim next.
Zero in on the benchmarks that matter.
There’s no universal definition of good performance. Compare the metrics that matter across channels, formats, industries and markets to find the right point of reference.
PLATFORM
Compare performance across 36 channels
Explore platform benchmarks across CPA, CPC, CPM, CTR, conversion rate, video view rate, and engagement rate.
CHANNEL
See how the bar moves by media format
Compare benchmark performance across Display, Video, Native, CTV, and Audio to understand how cost and engagement differ by channel.
INDUSTRY
Benchmark against more relevant competition
Filter performance by industry category to see how expectations change across sectors, from Travel and Automotive to Finance, Retail, Technology, and more.
MARKET
Put performance into local context
Compare benchmark data by country and time period to understand how media costs and engagement shift across markets.
Find the benchmarks worth aiming for.
Explore benchmarks across:
36 paid media channels and platforms
Display, Video, Native, CTV and Audio
CTR and conversion rate
CPC and CPA
Minimum and maximum eCPM
Video completion and engagement metrics
Industry categories
Countries and markets
Performance over time
Are your campaigns hitting the mark?
Find the benchmarks most relevant to your media mix, industry, and market, and see how your performance compares.
BENCHMARK ≠ GOAL
Average isn’t the target.
Knowing how the market performs gives you context. Knowing how to outperform it is what drives growth.
Benchmarks can tell you where performance is landing. They can’t tell you why your campaigns are above or below the benchmark, or what to optimize next. The strongest paid media teams use benchmarks to identify performance gaps, validate wins, pressure-test targets, and uncover where optimization can have the greatest impact. Because the goal isn’t to match the market. It’s to outperform it.
WHO THIS IS FOR
Built for marketers with bigger targets.
Not for teams satisfied with knowing their numbers.
For teams that need to know how those numbers measure up.
VP/Director of Marketing
Paid media & performance teams
Growth & acquisition marketers
Teams expanding across industries or markets
Frequently
asked questions
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