How DUER scaled eCommerce revenue with Paid Media
A performance-focused advertising strategy helped DUER grow sales while improving efficiency across digital channels.
Performance-driven denim meets performance-driven digital ad strategy.
DUER, a Canadian-born global brand, is famous for creating versatile, high-performance clothing that fits an active lifestyle. Their gear effortlessly shifts between work, travel, and play. War Room teamed up with DUER to enhance their online presence and boost eCommerce sales, focusing on increasing revenue while getting the most out of their ad spend across different digital channels.
178%
Increase in Revenue
The campaign generated a substantial revenue boost, showcasing the success of our approach.
159%
Increase in Conversions
Conversion rates soared, turning more visitors into paying customers.
63%
Increase in Search Impression Share
Enhanced keyword targeting resulted in greater visibility on search engines, increasing DUER’s share of search impressions.
Here’s how we did it
Objectives:
Stitching together smarter growth
DUER wanted to strengthen their online presence and accelerate eCommerce growth through a strategic, performance-driven approach to digital advertising. War Room focused on increasing overall revenue while optimizing advertising efficiency, ensuring DUER’s media spend was effectively allocated across multiple digital channels to maximize reach, engagement, and return on investment.
Challenges:
A denim dilemma
DUER needed to stand out in the highly competitive eCommerce market for performance apparel. To drive sales and boost visibility across multiple digital platforms, they required a comprehensive strategy that engaged their audience at every stage of the buying journey.
Strategy: Tailored ads for a perfect fit
War Room developed and executed a cross-channel ad campaign to elevate DUER’s online presence. Key strategies included:
Account & Landing
Page Audit
We conducted an in-depth audit of DUER’s ad accounts and landing pages to identify optimization opportunities for maximum efficiency.
Keyword
Tapering
Our team refined DUER’s keyword strategy to target high-intent users and increase the relevance of Search ads.
Super Lookalike
Audience
Using data-driven insights, we created targeted super lookalike audiences to expand DUER’s reach and target new potential customers who resembled their best buyers.
A/B
Testing
Different ad creatives were tested to identify the most effective messaging and visuals that resonated with the audience.
Advanced
Tracking
We set up advanced tracking on DUER’s Shopify site, integrating it with our proprietary ad platform, Kedet, to provide precise insights into campaign performance.
Programmatic Ad
Campaigns
Programmatic ads were launched across Google Shopping, Facebook, Twitter, and Native platforms to maximize visibility and engagement with the target audience.
WHAT WE LEARNED
Turning clicks into
stitches of success
War Room’s strategic, data-driven approach helped DUER navigate the competitive eCommerce landscape, delivering remarkable results in revenue, conversions, and overall online presence.
By optimizing their ad spend and leveraging targeted programmatic strategies, DUER was able to achieve significant growth, demonstrating the power of a well-executed paid campaign!