Welcome to the
winner’s circle
We work with ambitious teams to smash targets,
scale what works, and make winning your baseline.
War Room’s success by the numbers:
36.64%
Lower CPM than industry average
364M
Total impressions delivered
2.29%
Average CTR
OUR MISSION
The future-proof
platform that
powers people
and performance
Our mission is simple: to empower every client to
win—again and again. That’s why we’re constantly
evolving Kedet and expanding our services, giving
brands the tools and support to navigate the
ever-changing paid media landscape with confidence.
OUR CORE VALUES
Winning starts with the way we work
Our success is built on a foundation of service, accountability, and passion. We put our clients first, take full
ownership of every challenge, and bring relentless energy to everything we do.
Service
Service is at the heart of our relationships with clients, partners, and team members. We only succeed when we all succeed. We believe in fostering strong relationships and providing world-class customer service to exceed our clients’ expectations.
Accountability
Accountability isn’t just a standard; it’s how we
ensure success together.
We take ownership—of our work and our results. By staying transparent and following through, we build trust with our clients, partners, and each other.
Passion
We are passionate about
making a positive difference, whether it be with clients, partners, or team members. We are eager to learn, quick
on our feet, and calm during a storm. Passion energizes us—when we are passionate about what we do, we can’t
help to do it well.
Looking to join
a winning team?
We love that winning is our work. If you’re a nerd for numbers,
known to get competitive over Monopoly, but thrives in a team
sport, you’d fit right in.
OUR EXECUTIVE TEAM
Meet our leadership team
Mike Tyler
CEO
Meet Mike, our innovative
CEO with a relentless drive
for success. When he’s not
leading the company, you’ll
find him channeling his
creative side through
woodworking or taking care
of our foster kittens.
Kirstie Satchwell
CRO
Meet Kirstie, our fearless
Chief Revenue Officer,
adventurer, & sports
enthusiast. When she’s not
leading our team to new
heights, you’ll find her
embracing life’s thrills
through dirt biking,
mountain biking, skiing,
fastpitch, soccer, & more.
Vanessa Lawrence
Director of Accounts & Project Management
Meet Vanessa, our Director of Accounts & Project Management, who brings global experience from three continents. Her happy place? Tending to her plants and embracing nature.
Kevan O’Brien
Director of Performance
Meet Kevan, our performance mastermind with a need for speed. He’s passionate about auto racing, especially F1, and chases thrills on and off the clock. When he’s not fine-tuning campaigns, you’ll find him skimboarding and snowboarding in the same day (thanks, Vancouver!).
Raquel Caron
Growth Marketing Lead
Meet Raquel, our Growth Marketing Lead who brings her global background into every strategy. When she’s not nurturing leads, you can find her rolling natural 20s in D&D or playing Magic the Gathering.
Luis Villa
Sr. Manager, Campaigns & Optimizations
Meet Luis, one of our Senior Optimizations & Campaigns Managers with a playlist for every occasion. When he’s not fine-tuning our processes, you can find him indulging his inner foodie, ensuring both our projects and taste buds are optimized.