Blake Synder in his famous Save-The-Cat scriptwriting book listed out page-by-page guidelines to make a story work. As much as people hated it for killing creativity and being far too structured, it held a lot of truths in what it was trying to convey.
Here’s a go at trying to break down what makes a good 30 seconds video advertisement.
Second 1 – 5:
Have a visually good-looking shot and premise.
The saying goes that you have a
What is this advertisement
Ah, we’re a little curious now. Keep it going. As my brother would say, “let me keep that high going!” (Just kidding).
But whatever made that first 5 seconds fun, expand on it a little. Continue to bring us down that street. Show us what happens next. Where are you taking me? What’s this adventure about?
Okay, okay. I’m in. Tell me what you have to say now. What is your single sales pitch? What is your value proposition? The viewer at this point, if they’re still paying attention, will grant you that brief moment to pitch them what you’ve got. So take it. Tell them what you are selling and why they should buy it.
Okay, you’ve said what you wanted to say so now let’s wrap it up. Conclude it. Show us the brand again and like the first shot of this whole thing, make the last shot beautiful too. Let us ride off into the sunset together. Make me feel good. Connect the viewer between that positive feeling and your logo.
Agree? Disagree? Let me know what you think makes a good 30-second corporate video.
Giving back to our community has always been a big part of War Room’s company ethos.Our agency’s core values are Passion and Service. We are passionate about making a difference and believe that relationships are the key to business success and longevity. As a small...
Significant changes are coming in 2021, and marketers are biting their nails in anticipation. One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’re here to give you the lo-down. Here are the categories we will...
We’re sharing our favorite Mother’s Day ads of all time!With the special day coming up soon, we’re gearing up and planning for gifts and ways we can celebrate mom! According to the National Retail Federation (NRF), consumers spend an average of $205 on Mother’s Day...