Google Tag Manager is the latest in wearable tech design. The new product, set to be released in 2016, is a small bracelet that an user will wear on his wrist. The bracelet, retailing at $99.99, will light up if the hand of the user comes into contact with another person’s skin.
“Electrolytes, naturally conductive, will be recorded by the bracelet and let off a sharp shrill. This way, children on the playground will no longer be able to cheat in
Ah, just kidding.
The truth is this.
In SEM marketing (Search Engine Marketing), traffic and behaviour data are encoded through tags. In more technical terms, “A tag is
For example, if someone wants to add the function of AdWords conversion tracking to a particular page, this is done by adding a ‘tag’.
The problem is the current system of adding ‘tags’ is complicated and heavy. It requires changing code (adding) and often time, these additions pile on and
Hence, the introduction of Google Tag Manager. A better way to manage tags. With it, you (marketers) can make quick changes to, for example – the analytics measured, without having to consult the IT department.
Why use it?
Well, the sales pitch by Google says that…
If you’ve ever been slowed down while waiting for new tags to be implemented, or if your site has gotten slow and clunky due to too many tags, or if you’re not sure that you’re collecting data efficiently, then Google Tag Manager can make your job easier.
It’s a pretty niche product but if you’re in the business of video marketing, adjusting tags, or tracking website data, check out more about Google Tag Manager here.
Giving back to our community has always been a big part of War Room’s company ethos.Our agency’s core values are Passion and Service. We are passionate about making a difference and believe that relationships are the key to business success and longevity. As a small...
Significant changes are coming in 2021, and marketers are biting their nails in anticipation. One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’re here to give you the lo-down. Here are the categories we will...
We’re sharing our favorite Mother’s Day ads of all time!With the special day coming up soon, we’re gearing up and planning for gifts and ways we can celebrate mom! According to the National Retail Federation (NRF), consumers spend an average of $205 on Mother’s Day...