Understanding your Industry and your Customer’s Journey (A Great Interactive Tool)

by Mike Tyler | February 23, 2015

Today’s Customer Journey

These days, with all the different ways a person can buy a product (bricks-and-mortar, online, second-hand, mobile, etc.) and even then, the different ways someone can purchase goods online is varied. Fact is, the customer’s journey has grown very complex. They touch upon many different marketing channels.


As a business, Where’s the truth?

Well, check out this interesting website by ThinkWithGoogle: The Customer Journey to Online Purchase

This tool helps you understand the roles these channels play in your industry, so you can better attribute credit across the purchase path and improve your marketing performance.

To read this, the right side of the bottom bar represents when purchases are made. 

Emails and Direct Marketing prove to be the best at getting conversions. On the other side of the spectrum, display clicks are the weakest.

Small indie games in the UK are best marketed through socialdirect and referral marketing. No surprise that word of mouth helps.  It’s no surprise either that emails don’t work as well. After all, who are you?

Mobile in the Purchase Journey

It should also be noted that nowadays, mobile really is influential.  54% of consumers use their smartphones to research or purchase products. 22% of these people are browsing in the late evening at with 55% at home. But these numbers vary across different industry and users.

Here’s an interactive page that explains again, particular industries and how customers use mobile to access.

For an easy and obvious example, very few people use their smartphones for final decisions in travel (big purchase) compared to retail (smaller purchase).

I would really recommend you check out your industry using the program. The research and data is phenomenal and the information could really help you focus on where you are spending your marketing dollars.

Introducing Our Charity Program: Kedet Kares

Introducing Our Charity Program: Kedet Kares

Giving back to our community has always been a big part of War Room’s company ethos.Our agency’s core values are Passion and Service. We are passionate about making a difference and believe that relationships are the key to business success and longevity. As a small...

How iOS 14’s Update Will Impact Your Facebook Ads

How iOS 14’s Update Will Impact Your Facebook Ads

Significant changes are coming in 2021, and marketers are biting their nails in anticipation. One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’re here to give you the lo-down. Here are the categories we will...

Great Examples of Mother’s Day Ads

Great Examples of Mother’s Day Ads

We’re sharing our favorite Mother’s Day ads of all time!With the special day coming up soon, we’re gearing up and planning for gifts and ways we can celebrate mom! According to the National Retail Federation (NRF), consumers spend an average of $205 on Mother’s Day...

Share This