For a blog post that needs no introduction further than the thought that “learning from the best” is a good way to go, welcome to the three of what I deem to be the top video ads of September 2014. The criteria takes a little of the raw numbers, a little of what we find creative, and mixes it in to create a sort of Editor’s Pick.
IKEA Bookbook
There is an idea that great beauty comes from discovering someone’s truth is the same as yours. For us modern folks who see themselves as modern folks, it is nice to see something that pokes fun at our own behaviors.
This IKEA commercial is brilliant because it manages to mock us without being a jerk, it makes fun of our contemporary culture while admitting that they themselves are a part of it. Despite only 12 million views in a month, it is one of the best ads this year.
Gatorade, Made in New York ft. Derek Jeter
Even if you’re not a big baseball fan, the name Derek Jeter is one that has been connected tightly to this era of baseball. Dislike him or like him, fact is, he is a baller for being a professional athlete spending a 20+ year career playing short stop in great New York Yankee pinstripes. 9 million views for Mr. Jeter.
Pampers: Mom’s 1st Birthday
Description-01 demo style here => Most prefer informative content over marketing one. So, you need to strike a balance between creating content that informs and offers value with effective content that sells.
Analyze what your target audience is looking for and focus on providing the answers to their queries. Think about where they are in the customer journey. This will establish trust, which will help make them more receptive to the solutions you are offering. So, first and foremost, never forget your audience’s needs, and pain points!
