Once in a while, instead of talking about the theory and application behind video advertising, I’d like to acknowledge and commend pieces of advertising itself. That is, instead of the abstract of ‘spots’, let’s take a look at actual spots.
After all, it goes without saying that an effective advertisement is as important as how you’re advertising it. It works in tandem. Like Simon and Garfunkel.
So, here we go. TOP video ads 2014 (the first half of the year) that based on views, shares, and a personal liking.
Description-01 demo style here => Most prefer informative content over marketing one. So, you need to strike a balance between creating content that informs and offers value with effective content that sells.
Analyze what your target audience is looking for and focus on providing the answers to their queries. Think about where they are in the customer journey. This will establish trust, which will help make them more receptive to the solutions you are offering. So, first and foremost, never forget your audience’s needs, and pain points!
Child of the 90’s
Description-01 demo style here => Most prefer informative content over marketing one. So, you need to strike a balance between creating content that informs and offers value with effective content that sells.
Analyze what your target audience is looking for and focus on providing the answers to their queries. Think about where they are in the customer journey. This will establish trust, which will help make them more receptive to the solutions you are offering. So, first and foremost, never forget your audience’s needs, and pain points!
Click, Baby, Click
Description-01 demo style here => Most prefer informative content over marketing one. So, you need to strike a balance between creating content that informs and offers value with effective content that sells.
Analyze what your target audience is looking for and focus on providing the answers to their queries. Think about where they are in the customer journey. This will establish trust, which will help make them more receptive to the solutions you are offering. So, first and foremost, never forget your audience’s needs, and pain points!
Hands
Not technically a 2014 creation but it did win the Best Auto Commercial of 2014 so we’ll add it in.
This video advert is quirky and fun and in a matter of 2 minutes, takes us through the history of Honda and the magics of engineering. It’s done neatly and clean and is very engaging. They incorporated a great voice actor and great sound effects. It also promotes curiosity. A truly good advert all-round.
