Once in a while, instead of talking about the theory and application behind video advertising, I’d like to acknowledge and commend pieces of advertising itself. That is, instead of the abstract of ‘spots’, let’s take a look at actual spots.
After all, it goes without saying that an effective advertisement is as important as how you’re advertising it. It works in tandem. Like Simon and Garfunkel.
So, here we go. TOP video ads 2014 (the first half of the year) that based on views, shares, and a personal liking.
Child of the 90’s
When you look back at your life, your childhood is a totally remarkable time. If you try hard enough, you can see yourself grow up and become the person you are now.
In any case, for us who grew up in the and 90’s, it’s hard to be upset at how that went.
In this video – which
People can laugh all they want at how inferior Internet Explorer is nowadays. Nonetheless, this advertisement is excellent in itself because it plays to its strength. It understands how to invoke emotion in people and it reminds us about the connection we had with Internet Explorer. After all, we did grow up with it.
Click, Baby, Click
We like this ad for two simple reasons.
- It’s funny.
- It’s directed directly at people like us.
For reasons of target market, this video only have 3 million views but I’m sure it’s made an impression on marketers and especially, online advertisers. It addresses one of the great points of video advertising and that’s “who’s your demographic?” In creative writing class, the mantra was “Show, Don’t Tell”. This ad did a great job showing us the problems of not knowing your demographic and how to solve it (Adobe and assumingly, metrics).
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