Like a good golf swing, there’s more to a good video advertising campaign than the whack of the ball. You must not forget about the wind-up and the follow-through. In successful video advertising, the same rings true.
You see, it all works together. Like a Ferris wheel operator and a Ferris wheel.
Step 1: Make a Good Video
A simple sentence enough but let’s break it down.
Make = There are several ways to do this. You can hire a creative agency/video production house to come up with an idea and make a professional video for you or if you’re feeling a little frisky, try it yourself. Nowadays, with all the cameras and editing tools online, almost anyone can put together a video. Of course, the quality is another issue.
A = We don’t stand too strongly by this word. Sometimes we find that the best results come from trying several different styles of video, and having a campaign with several videos. In any case, you’ll need at least one to get this started.
Good = What’s a good video? We say it has to do this: be meaningful with your target audience. This means that it engages them. As much as it is entertaining, it has to be relevant. As much as it’s relevant, it has to be visually cool. The middle point between these three is where your video has meaning.
Video = Your video (for online ads) should be either 15 seconds, 30 seconds, or up to 1 minute. These rules are mostly because well, places like Youtube and other platforms support these times only. Other than that, you can decide what kind of video you want. You can do live-action, you can do animation, or you can do a mix. Each has their own pros-and-cons. For example, live-action is more realistic and better at conveying emotion. On the other hand, animation is more cost-effective and better at explaining abstract concepts and being fantastical.
Step 2: Getting The Video to the Right Demographic
Step 3: Have a Dedicated Landing Page
This last piece, the follow-through, is where it seems a lot of people forget. Rather, it’s one of the most critical pieces because without it all that previous work goes to naught. By simply having a landing page, allows the funnel to actually lead to something.
It’s the [Click Here] after your video ends. It guides your viewer to a place where they can purchase your product. Having a good landing page focuses on a few things. One, there need to be options for people to purchase (obviously).
Secondly, it should be clean and simple. You never want to scare away anyone with clutter and mess. Keep the entire user experience short and simple – the idea is to use the fewest clicks possible.
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