How do you increase the efficency of your work while on-the-go?
Pssst…it’s time to let you in on a little secret.
Here at the War Room, we’re all about efficiency. Why else would we be telling you about things like Dynamic Remarketing to recapture viewers after they’ve left your site for better conversions?
Or about segmenting your Google Ads campaigns by date, time or weathering to improve your overall Quality Score; thus, improving your ad budgeting?
Now that being said, we have one question for you:
What’s the big secret for maximizing efficiency with work and advertising with the demands of modern life?
I’ll give you a hint, it’s literally right in your hands.
Or in your pocket…
Or being charged up right now.
Mobile-to-Desktop: The Key to Working Smart
With a new generation of tech-savvy, on-the-go individuals – a huge factor in productivity is being able to work across platforms on multiple devices to get work done!
Take for example our friend here, Ben.
Here, Ben illustrates the importance of switching off from a phone to a laptop in a moment where fecal matter seriously hit the fan.
On the day he was starting a new job, Ben suffered from a swollen eye. While coming back from the doctor, Ben realized that he needed new contacts as well.
Now the big question here is:
Why waste any time going back to the office, when he can get the whole process started/finished on his mobile phone?
Meanwhile, this actually helps to increase conversions as a contact retailer.
I mean really, it’s a win-win for everyone.
Long story short, Ben was able to start this whole process on his mobile phone, and complete it on his desktop – which is exactly how things should be done to maximize on the go efficiency!
US retail advertisers see 11% more conversions for Display and 16% more conversions for Search ads when accounting for conversions that originated on mobile devices and ended on another device. – Google Wizards
The marketing implication is that with people being on the go, a mobile experience has to be seamless and intuitive to successfully segue consumers to a purchase to increase conversions, or give them the ability to cross over to a desktop platform to continue their sale!
The Multi-Screen Path to Success
The numbers don’t lie when it comes to multi-screen activity.
Wherever consumers and viewers engaging with your services originate, it often leads to continuing a purchase on another device.
The biggest lesson from this article?
MAKE SURE that your ad campaigns, website, and services are optimized across ALL devices!
And there are a number of ways to do so – from improving the UX/UI of your landing page for mobile phones, avoiding pop-ups if necessary, ensuring quick loading speeds among mobile platforms, etc.
But most importantly – make the point of sale easy for a consumer, and easy to transfer to another platform like your desktop!
Really – it’s similar to the steps involved in optimizing your landing page.