online video advertising

3 Predictions of Online Video Advertising Future

Our 2014 Predictions: July 21, 2014
A FEW WEEKS AGO, the IAB Internet Advertising Revenue Report reported that the United States of America spent $11.6 billion on internet advertising in Q1 alone. This record-setting all-time high comes as a whopping 19% increase compared to just 2013 – which at the time, was also a record-setting all-time high. In fact, globally, it is estimated that $121 billion dollars (out of $537 billion) will be spent on online advertisement. That’s 23% of every marketing dollar going to online.

1. New, More Specific Technology

2. Expansion into the Canadian Market

3. Mobile

Photo by Markus Spiske on Unsplash