Today, we’re going to share 3 facts about video advertising!
Fact #1: Advertisers are Looking to Spend More Budget on Digital Advertising
This is the Perilous Pike at the bottom of Harbour Lake. The big fish, the big deal, and the first thing we’re going to reel in. The facts say that the actual budget for digital advertising has been up 17% over two years and is almost parallel with television advertising. Take a second to think about that.
Each year, the amount spent on commercials across all channels (FOX, NBC, ABC, etc. etc.) & Superbowl is roughly the same as the amount spent on Youtube ads, online campaigns like Old Spice, and such.
Even Bill Gates said, “The future of advertising is on the Internet.”
Fact #2: The Importance on Multi-Platform Campaigns are Real
The second bar is
“Imagine that you’ve recently stayed at a Westin hotel after researching your trip on Westin.com. After returning, you start to see Westin ads on Digg and other sites you routinely visit. No big deal. But what if you also saw ads for the hotel in video form and on the mobile sites you visit? The effects are more powerful than traditional cross-media advertising because the ads are actually relevant to your life, instead of randomly delivered across numerous platforms.”‘
Well, what if? Why are these cross-media ads more powerful and relevant? It’s far from self-explanatory and I’ve seen this type of writing elsewhere too. We don’t claim to have a stone-written answer — this is a field that is growing quickly and understanding is still catching up to success but here’s my take. It has to do less with this idea of multi-screen viewing and more to do with diversity.
In other words, it has less to do with the same person seeing the ad twice, and more to do with a person seeing the idea in a different environment.
For example, I might be a channel surfer- I’m inattentive when it comes to commercials but if I’m on my computer, I tend to watch whatever is on the screen. On the other hand, you might have AdBlocker downloaded on your computer so you can’t see ads unless you’re on your mobile. There is an argument out there that speaks to the importance of reach. It argues that it is more important to get 1 extra view of a new person than to get 2 views delivered to one person. We agree.
Fact #3: Digital Advertising Wins on Targeting & Metrics. Televisions Wins on Reach.
This means two things. First, the choice. Marketers can direct their money towards people of certain demographic, age, gender, hobbies, etc. You can target each specific website hit (on a specific computer – well not specific exactly, but generally) and not just ANYONE WATCHING THE CHANNEL. Second, the aftermath. Instead of a big net, this fishing rod approach allows you to collect better data and better numbers. The analytics for television are generally broad. 3 million viewers, 9.1 rating. On the computer, you can see how far people watched, who clicked-through afterwards, bounce-rates, impressions, and views. The advent and growth has lead to a lot of numbers and studies down.
Hopefully this blog dissected those numbers a little and explained it in a way that is comprehensible and applicable to real-life.
(Stats sourced from iab.com and emarketer)
Giving back to our community has always been a big part of War Room’s company ethos.Our agency’s core values are Passion and Service. We are passionate about making a difference and believe that relationships are the key to business success and longevity. As a small...
Significant changes are coming in 2021, and marketers are biting their nails in anticipation. One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’re here to give you the lo-down. Here are the categories we will...
We’re sharing our favorite Mother’s Day ads of all time!With the special day coming up soon, we’re gearing up and planning for gifts and ways we can celebrate mom! According to the National Retail Federation (NRF), consumers spend an average of $205 on Mother’s Day...