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Welcome to the Advertising Institute, your resource for all things digital advertising. You’ll find blog posts, guides, and other resources here to help you advance your knowledge in the realm of digital advertising.

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Blog

Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.

Last Published
7 Metrics to Measure When Running Programmatic Ads

7 Metrics to Measure When Running Programmatic Ads

Your programmatic ads are performing well – or are they?The only way to really know is to look at your analytics, and the key ad metrics that help you make better strategic campaign decisions. There may be a lot of metrics to measure, but some are more valuable than...

Our Favorite Valentine’s Day Ads

Our Favorite Valentine’s Day Ads

Love is in the air!Ah, yes, when we think of Valentine's Day and advertising, we think of jewelry, roses, and chocolates. While that is true, we specifically handpicked ads from different brands and industries to see how much fun and creativity they could work with...

How iOS 14’s Update Will Impact Your Facebook Ads

How iOS 14’s Update Will Impact Your Facebook Ads

Significant changes are coming in 2021, and marketers are biting their nails in anticipation. One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’re here to give you the lo-down. Here are the categories we will...

Blog

Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.

Last Published
7 Metrics to Measure When Running Programmatic Ads

7 Metrics to Measure When Running Programmatic Ads

Your programmatic ads are performing well – or are they?The only way to really know is to look at your analytics, and the key ad metrics that help you make better strategic campaign decisions. There may be a lot of metrics to measure, but some are more valuable than...

read more

Guides

Ever wondered why your Search Ads aren’t performing as they should? So have we. Over the years we’ve had many (sometimes steep) learning lessons for various marketing platforms and methodologies that we share here as guides to save you time and budget.

Last Published
7 Metrics to Measure When Running Programmatic Ads

7 Metrics to Measure When Running Programmatic Ads

Your programmatic ads are performing well – or are they?The only way to really know is to look at your analytics, and the key ad metrics that help you make better strategic campaign decisions. There may be a lot of metrics to measure, but some are more valuable than...

read more
Our Favorite Valentine’s Day Ads

Our Favorite Valentine’s Day Ads

Love is in the air!Ah, yes, when we think of Valentine's Day and advertising, we think of jewelry, roses, and chocolates. While that is true, we specifically handpicked ads from different brands and industries to see how much fun and creativity they could work with...

read more
How iOS 14’s Update Will Impact Your Facebook Ads

How iOS 14’s Update Will Impact Your Facebook Ads

Significant changes are coming in 2021, and marketers are biting their nails in anticipation. One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’re here to give you the lo-down. Here are the categories we will...

read more

Guides

Ever wondered why your Search Ads aren’t performing as they should? So have we. Over the years we’ve had many (sometimes steep) learning lessons for various marketing platforms and methodologies that we share here as guides to save you time and budget.

Last Published
7 Metrics to Measure When Running Programmatic Ads

7 Metrics to Measure When Running Programmatic Ads

Your programmatic ads are performing well – or are they?The only way to really know is to look at your analytics, and the key ad metrics that help you make better strategic campaign decisions. There may be a lot of metrics to measure, but some are more valuable than...

read more

Resources

Every carpenter needs the right tools; in digital, we see things the same way. Find your latest digital advertising resources in this section to help fuel the success of your next campaign – whatever it may entail.

Last Published
7 Metrics to Measure When Running Programmatic Ads

7 Metrics to Measure When Running Programmatic Ads

Your programmatic ads are performing well – or are they?The only way to really know is to look at your analytics, and the key ad metrics that help you make better strategic campaign decisions. There may be a lot of metrics to measure, but some are more valuable than...

read more
Our Favorite Valentine’s Day Ads

Our Favorite Valentine’s Day Ads

Love is in the air!Ah, yes, when we think of Valentine's Day and advertising, we think of jewelry, roses, and chocolates. While that is true, we specifically handpicked ads from different brands and industries to see how much fun and creativity they could work with...

read more
How iOS 14’s Update Will Impact Your Facebook Ads

How iOS 14’s Update Will Impact Your Facebook Ads

Significant changes are coming in 2021, and marketers are biting their nails in anticipation. One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’re here to give you the lo-down. Here are the categories we will...

read more

Resources

Every carpenter needs the right tools; in digital, we see things the same way. Find your latest digital advertising resources in this section to help fuel the success of your next campaign – whatever it may entail.

Last Published
7 Metrics to Measure When Running Programmatic Ads

7 Metrics to Measure When Running Programmatic Ads

Your programmatic ads are performing well – or are they?The only way to really know is to look at your analytics, and the key ad metrics that help you make better strategic campaign decisions. There may be a lot of metrics to measure, but some are more valuable than...

read more